Q.A.R

Week 1 - Week 6 (13/4/20 - 18/5/20) Qaezie Ayeman Ramlan (0332981) Brand Corporate Identity - Project 2 Instructions Project 2  Week 1 - (14/4/20)2  This week was just briefing, but we were told be prepared to sketch 20 logos every week. Week 3 - (21/4/20) In the first week, we were introduced to the second project as well, in which we needed to come up with our own brand and have a name for it. Based on the brand name, sketch 20 logos ideas each week. We filled in the questionnaire for project 3 and brainstormed on which brand we wanted to create. Ms Low told me that opt 3 is my strongest choice to go and that it'll be interesting. So I decided to go with opt 3 which is an Organising Company called LAGOM. Fig 1.0 Logo Sketch Week 3 Fig 1.1 Logo Sketch Week 3 Week 4 - (28/4/20) Absent with MC Week 5 - (28/4/20) Further developments from opt 8, opt 10, opt 15,16 and opt 21, 22 from last w...

Week 1 - Week 6 (13/4/20 - 18/5/20) Qaezie Ayeman Ramlan (0332981) Brand Corporate Identity - Project 3 - Positioning Lecture Notes  Lecture 1_ Introduction To Module & Project Briefing Week 1 (14/4/20) On our first day of class via Zoom, Ms. Low briefed us on the module outline. She shared her screen and explained to us how the module is gonna unfold till our final project. She continues on explaining how her class works, the feedback form, the blog structure and websites for further reading. After that she went briefing us for Project 1A, 1B and 2. Based on your brand name, you are to develop a minimum of 20 logo sketches (the more the merrier) weekly. The sketches must be clean, clear and concise. Rules for the ideation & sketching process: • Off your laptop, put your cell phone far away. • Weird, wild, wacky and off the wall ideas are welcome. • Negativity is not welcome. • Build on ideas. Don't shoot them down. • All ideas a...

Week 1 - Week 6 (13/4/20 - 18/5/20) Qaezie Ayeman Ramlan (0332981) Brand Corporate Identity - Project 1B Lecture Notes  Lecture 1_ Introduction To Module & Project Briefing Week 1 (14/4/20) On our first day of class via Zoom, Ms. Low briefed us on the module outline. She shared her screen and explained to us how the module is gonna unfold till our final project. She continues on explaining how her class works, the feedback form, the blog structure and websites for further reading. After that she went briefing us for Project 1A, 1B and 2. For Project 1B, you are to collect 20 logos (the more the merrier) weekly (from flyers, price tags, labels, packaging, etc. Logo is everywhere!). Study how the graphic elements, typography, colours build the brand identity by including a descriptive write up for each logo. There will be an open discussion on why you love (or hate) it. The compilation will be discussed and shared weekly during class hours...

Week 1 - Week 2 (13/4/20 - 20/5/20) Qaezie Ayeman Ramlan (0332981) Brand Corporate Identity - Project 1A Lecture Notes  Lecture 1  Week 1 (14/4/20) On our first day of class via Zoom, Ms. Low briefed us on the module outline. She shared her screen and explained to us how the module is gonna unfold till our final project. She continues on explaining how her class works, the feedback form, the blog structure and websites for further reading. After that she went briefing us for Project 1A, 1B and 2. For project 1A, You are to prepare a presentation based on these three (3) questions. The presentation must be easy to understand, clear and concise. Presentation will be organised individually. Please research and come out with your very own definition of: • What is brand? • What is brand identity? • What is branding? In addition, you are to research and analyse a well established-brand (e.g., Coca-Cola, Starbucks, Dell, etc.) as a ...

Week 6 - Week 10 (18/5/20 - 15/6/20) Qaezie Ayeman Ramlan (0332981) Packaging & Merchandising Design -  Project 1 Lecture Notes Lecture Note_ Week 10 (15/6/20) Merchandising & Visual Merchandising Instructions Project 1 Week 6 We are required to design a new happy meal box together with its fun fries packaging. The new design should include an education information within the design. We need to propose an idea on what to message to its target audience. The packaging design should showcase the knowledge from previous exercises. I had 2 different idea. 1. To have the box be an educating experience in teaching about recycling. To somehow find a way to re purpose the box with some help cutouts and instructions. I thought of the science experiment we did in school in growing bean sprouts and how maybe the box could have instructions along the exterior and cutout pieces that could be shaped into and mini vase. or 2...

Week 1 - Week 5 (13/4/20 - 20/5/20) Qaezie Ayeman Ramlan (0332981) Packaging & Merchandising Design -  Exercise Lecture Notes  Lecture 1  Week 1 (13/4/20) A few days before we were told to be prepared with a partner and topic for us to pick for our final project. On our first day of class via Zoom, Mr. Shamsul briefed us on the module outline. And explained to us how the module is gonna unfold till our final project We were then broken in two groups for a presentation on the purpose of packaging and the what it is.  Lecture 2 Week 2 (20/4/20) For the second week of this class the 1st group of the class Gordon and Jessica presented to the class on the "Packaging Design-How it evolved?" After the presentation Mr.Shamsul also gave us a quick tutorial on creating a die-line and explained to us the parts that make up a folded box. Instructions Exercise Week 1 (13/4/20) Box Making, for our fi...

Week 1 - Week 5 (15/4/20 - 20/5/20) Qaezie Ayeman Ramlan (0332981) Publishing Design  - Project 1 Instructions Project 1 Week 1 (15/3/20) Today we were briefed on the first project which was to come up with a content which contains 3000 words based on any topic of our choice. We are also allowed to use other writer's content but with citation. In the content, we are required to have three chapters minimum, subtexts and also identify 16 areas in the written text for visualisation. Week 2 (/3/20) After that we all showed Mr Vinod the 3000 words that I've written and received feedback on adding the pull quote and subtext in the introduction and also to finish identifying the 16 sections. After some making some adjustments according to the feedback, here is the final content. We were also told to find some visual reference and attempt on it. Week 3 (/3/20) This week we were to update Mr.Vinod on our progress with our vis...

Week 1 - Week 7 (15/4/20 - 27/5/20) Qaezie Ayeman Ramlan (0332981) Publishing Design  - Exercise Lecture Notes  Lecture 1 _ Formats  Week 1 (15/4/20) Today was the first Publication Design and due to our the current situation we're in Mr.Vinod had pre recorded a video of himself presenting on our first lecture. Starting off the video he welcomes us all back to his class and starts of his introduction on publication. W e were reminded that our main focus for this module is all about the book format. And this all has to do with the historical significance, the fact that it is the oldest format of publishing.  The answers included the content (type of content and amount of content), how it is presented, the target audience, the type of bindings and its shelf-life. Through the lecture, we also got to learn about the different formats of book, across  different civilisations around the world. These included civilisations from Iran-Iraq, Egypt, I...