Creative Brand Strategy - Final Project (Project 3)

-

 


12/10/20 - 04/12/20 (WEEK 8 - WEEK 15)
Qaezie Ramlan (0332981)
Creative Brand Strategy
Project 3 - Final Project

Instruction

Project 3

Based on Project 1 and 2, students are required to create an e-brand book for the chosen campaign / event branding.

Additionally, students are to apply the proposed branding strategy to at least three (3) applications (creativity and relevancy is crucial) as well as produce at least three (3) impression artworks of how the brand strategy will be applied(think customer journey and engagement). Last but not least, you are to create a brand promotional video that is 30 seconds but no longer than one (1) Minute.

Week 8 - 12 

I started the project with the creation of Adobe Illustrator's main art visuals for the case. I moved on to designing the poster for the event after finalising the main artwork. It took me a while to design and assemble the poster. I have made sure that for the poster, the call to action is clear.


Fig 1.1 First Attempt at Key visual on Adobe Illustrator

I showed this to Mr.Mike and unfortunately my design rationale is not strong enough and seems to similar to the original event in Singapore. He advices me to try and stay away and create another look for the event.

With that said I started working on my amendments.

Fig 1.2 Second Attempt at Key visual on Adobe Illustrator

Fig 1.3 Second Attempt at Key visual on Adobe Illustrator

 
I changed my font, colour but also retained the initial geometrical shapes. After finalising the poster design, I then moved on the other collaterals. I did my collaterals based on the touchpoint, which is, pre-event, during event and post-event. 

Fig 1.4 Instagram Post on Adobe Illustrator

Fig 1.5 Physical Tickets on Adobe Illustrator

Fig 1.6 Instagram Story on Adobe Illustrator

Fig 1.6 Billboard & Banner on Adobe Illustrator

After working on the designs I then went on Adobe Photoshop and transferred the designs onto mock ups to present my ideas professionally. 

Fig 1.6 Website Page mock up on Adobe Photoshop


Brand Video:

After finishing  up with all my main collaterals i then proceeded to doing my Brand Video on after effects.

Fig 1.7 Brand Video Process on Adobe After Effects

 
Fig 1.8 Brand Video Process on Adobe After Effects


Submission :

E-Brand Guide



Brand Video


Comments

Post a Comment

Popular posts from this blog

Advance Typography - Final Compilation & Reflection

-
Image
Week 35 - Week 48 Qaezie Ayeman Ramlan (0332981) Advance Typography - Final Compilation & Reflection Instructions Compilation Links Exercises Project 1 - Troublemakers Manifesto Colloquium Project 2 - Troublemakers Manifesto Colloquium Event Collateral Final Project - Design Exploration Typographic System Fig 1.1 Axial Fig 1.2 Radial Fig 1.3 Dialatational Fig 1.4 Random Fig 1.5  Grid Fig 1.6 Modular Fig 1.7 Tarnsitional Fig 1.8 Bilateral Final PDF Compilation: Type & Play (Part 1) Fig 2.1 Letter "F" Fig 2.2 Letter "V" Fig 2.3 Letter "Y" Fig 2.4 Letter "I" Fig 2.5 Final letter 'V' Fig 2.6 Final letter 'F' Fig 2.7 Final letter 'Y' Fig 2.8 Final letter 'I' Fig 2.9 Final letter 'L' Final PDF Compilation : ...
Read more

Digital & Social Media Comms

-
Image
  25/08/20 - 2/12/20 (WEEK 1 - WEEK 15 ) Qaezie Ramlan (0332981) Digital & Social Media Comms Lecture Notes Week 1 This week Mr Asrizal briefed us on what to expect for this module. He also did a lecture on what is analytics. Week 2  Data collection Week 3 Today we're lectured on  Web Analytics 101 and also briefed for our project. We are meant to dissect the current Taylors University wireframes and analyse social media platforms to figure the best method to drive people to Taylors Uni Youtube Channel. How to promote, grow engagement and hype for Taylors. Week 4  Empathy Mapping. We had a lecture on how we can go about filling in the empathy mapping chart. We were introduced on the first of the 4 len's which is: Consumer. In which lies the persona who interacts and participates with the brand. They are our core consumers, people who we are trying to relate to. Persona's are fictional characters, however, their characteristics and details are not and are not...
Read more