Design Research Disertation
27/08/20 - 26/11/20 (WEEK 1 - WEEK 14 )
Qaezie Ramlan (0332981)
Design Research Dissertation
TO BE COMPLETED MISS!
Lecture Notes
Week 1
Preparing For Your Dissertation
Instructions
Project 1
In the first class we were briefed about the module and what to expect from this module. This module is an advancement from the Design Research Methodology module.
Firstly, we focused on the data analysis and discussion section. Before that, we had to create a research matrix to identify the similar themes and keywords from the data collected from the research. We needed columns for the details, literature, and data collected for each keyword / topic.
The dissertation should include:
Contents
1. Introduction
2. Problem Statement
3. Research Objective
4. Research Question
5. Literature Review
6. Research Methodology
6.1. Visual Analysis
6.2. Survey
7. Collected Primary Data
8. Analysis & Discussion
9. Conclusion
10. Reference List
11. Picture Credit List
12. Appendices
Submission of dissertation draft :
Final Dissertation Draft Submission:
Project 2
Week 7
This week we had to show Ms. Jinchi our mood board. And discuss on our idea.
TO BE COMPLETED
Feedback
Week 2
Starting off Ms.Jinchi points out that its worth having your research problem on top so you can always go back and refer to it.
It’s important that you identify with your data.
At the end of the day people are going to read your discussion and needs data to be discussed about. Therefore topping up on your data could be a good idea. Maybe 2 more visual analysis.
Ms jinchi also explained what content is expected for my final dissertation. And ms jinchi layed it out for me as such
1. What is unconventional movie posters?
2. A brief background on the essense of dada focusing on how its about being ridiculous etc.
3. Explaining how these traits translate.
4. What are these traits.
Week 3
Starting off Ms.Jinchi points out my discussion structure. Ms.jinchi suggested that i find a heading that is straight to the point and not too long. A heading that could marry my point number 1 and point number 3. On the document Ms.Jinchi made a few changes to the headings and added her comments.
For the section where i explain a brief history on Dada, Ms.Jinchi reminds that when i metion the artform i should bring still bring it back to its philosophies of nothingness, nonsense which are found in various work. Ms.Jinchi also reminded that surealism is not apart of Dada and makesure to not get it confused. Infact what would be great when I write no.3 i should makesure that when i talk about the traits of Dada dont forget to mention the artforms (collage, anti-aesthetic).
The whole discussion is going to be around 2000-3500 words, I was suggested to focus on no.3 and 4 as it would be the main bulk of my contribution. So the ideal number of words for question no.1-2 should be around 1500 and the rest 2000 should be for question 3 and 4 as they are your critical thinking side, and that matters more, these are my own words.
I showed Ms.JInchi 4 posters and she thought the 1st and 3rd option would seem appropriate to visually analyse. Ms.Jinchi also suggested for me to search for Raul Hausman. Ms.Jinchi suggested for me to look behind these works first and understand whats the meaning of these things and perhaps could do a comparison on it before attempting the visual analysis.
Week 4
Going through my visual analysia Ms.JInchi heleped highlight a few key point that she felt could be brought back to the main topic. Having the last paragraph being the only paragraph that ties eevrythinng back on to dada is not enough.
After that we went on to my discussion. Upon reading my introduction, Ms.JInchi highlited the whole paragraph with comments that it should be an introduction about dada. Currently the write up seems more fit the introduction about the whole discussion.. Under section 1.2 Ms.Jinchi reminds me that this part should utilise points from my primary and secondary data.and essentially answer RQ1.
Moving on with the discussion Ms.Jinchi helped me break down the word count expected for each section. As we discussed last week the main bulk of the discussion should take part in showing my critical thinking. Essentially, the word count should be as follows.
Discussion (2000-3500 word)
Unconventional Movie Posters (800)
1.1 Introduction (200)
1.2 The traits of unconventional movie poster (copywriting, imagery and art-direction) (Answers RQ1) (600) A brief history of Dadaism. (1000)
2.1 General history
2.2 Philosophy (nothingness, nonsense and dismantling conventions)
2.3 Art forms (collage, anti-aesthetic, surrealism) The Dada in unconventional movie posters (Answer RQ2 and RQ3) (1200) Discuss the 3 posters here. What is its significance (its legacy) (Answers RQ3) (500)
Week 5
Week 6
Structure
1. To adjust the date on my submission form.
2. Think of atitle of your dissertation.
3. Dont forget your pages in your table of content and in every page.
4. Makesure every section is intoduced with an introduction, literature review, research methodology etc.
5. One this to remmeber is that your research was done in your last sem, therfore youve done it. Ms.Jinchi wants me to read and go through to makesure they are all changed to past tense.
6.Ms.Jinchi explained that my research protocol should appear in my appendix. Write your methodology in proper paragraphs.
Discusson
honestly, it is very confusing to rewrite this haha, but essentially, my definition of copywriting, imagery and art direction should be well explained with examples and should follow through till the end of my paper. Everythig should be in sync and be able to be brought or referred back to one another
Week 7
1. Consider doing more research on actual Dada book layouts.
2. As much as my book is about Dada, we still have to maintain of what a book should be and one of the is readability
3. Rather then trying to have the book reflect Dada why not it reflects ont he idea of your papaer? Ms. Jinchi suggest an example that since my paper argues how unconventional movie poster reflect/mirror or is influenced by Dada, maybe i could work around the concept of mirror, and reflection.
4. The combo of hand written script and normal digital font is not advisable. Maybe hints of it but not throughout the book.
Week 8
INDEPENDENT LEARNING WEEK
Week 9
Design Progress 1. So far so good with design progress. Explained my rational on my design and whati have planned and Ms.Jinchi Approved it. 2.Note to all is to have a title versa(/) page, and have your taylors logo. Dont forget to put your name. Content 3. I definitely need to also focus more on adding my dissertation and edit it the corrections based on the comments from the last dissertation.
Week 10
PUBLIC HOLIDAY
Week 11
This time for my feedback Ms.Jinchi commented on my font size and suggested for it to be slightly smaller maybe a 10pt instead of 12pt. Moving on Ms.Jinchi also reminded that even with everything justified I should still be aware of rivers and letter spacing created. Ms.Jinchi also pointed put the tight space that the picture have for the captions and how it should be bigger. Having the pictures set in middle of pages and text wrapped around it contributed to the rivers in the paragraphs that i decided to just do it normally refrain from text wrapping.
Week 12
Week 13
Week 14
In the final class today alot were covered as i did not attend last class. but this were comments and feedback given on my draft 1.Makesure fill up your title, author, affiliation and uni email add. And change all the red texts to black 2. Abstract. State your methodology which is visual analysis. Add in that these indicators could be coincidental, deliberate, or intentional. From etheres this addresses the the research questions
3.Add 1 picture of a famous Dada art work and 2 photos of your movie poster.
4.Be consistent with "Dada"
5.Your key words needs to have five, so add in "Graphic Design" and try to find one more, that is not too long. Figure out the bigger umbrella
6. Always be consistent with key words. Your are focusing on design, and movie posters therefore nothing related to visual art, or advertising.
7.Problem statement needs more citation.
8.Cite properly
9. In your visual analysis add in how did you carry it out. Was there a system that you used?
10.Currently your findings and discussion is catagorise by the visual analysis youve done and its too long, instead catogarise it by your subtopics which are the elements youve talked about. Maybe under each sub topic mention a major dada artwork, as youve read enough you can relate it back to your movie posters.
11. keep your discussion compact while covering the most. Tighten it up.
12. Submission for journal article: Sunday, 29/11/2020 Submission for blog: 06/12/2020
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