Digital & Social Media Comms

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25/08/20 - 2/12/20 (WEEK 1 - WEEK 15 )
Qaezie Ramlan (0332981)
Digital & Social Media Comms

Lecture Notes

Week 1
This week Mr Asrizal briefed us on what to expect for this module. He also did a lecture on what is analytics.

Week 2 
Data collection


Week 3
Today we're lectured on  Web Analytics 101 and also briefed for our project. We are meant to dissect the current Taylors University wireframes and analyse social media platforms to figure the best method to drive people to Taylors Uni Youtube Channel. How to promote, grow engagement and hype for Taylors.



Week 4 
Empathy Mapping. We had a lecture on how we can go about filling in the empathy mapping chart. We were introduced on the first of the 4 len's which is: Consumer. In which lies the persona who interacts and participates with the brand. They are our core consumers, people who we are trying to relate to. Persona's are fictional characters, however, their characteristics and details are not and are not based on assumptions but real information gathered from analytics.


Week 9
Data Distillation.

Instructions


Exercise

Week 1

Everyone was asked to be in groups and present on what we understand. I paired up with Ava.

Week 2

Google Analytics


Project 1

Week 3



Project 2

Week 6 

Empathy Mapping & Persona. We are meant to understand the consumers that look through the Taylors Uni website & Youtube Channel and create personas that would help better understand the target audiences.


Project 3

Week 11

Defining our four lenses 


Final Project

Week 15

Pitch Deck & Design, final presentation.

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