Creative Brand Strategy - Project 1B

-




24/08/20 - /09/20 (WEEK 4 - WEEK 5)
Qaezie Ramlan (0332981)
Creative Brand Strategy
Project 1B - Situation Analysis

Lecture Notes


Week 1 - Briefing

It is the first day of physical class, Mr Mike explained to us about the module and read through the MIB. Mr Mike also explained about the projects that we were about to assigned through the semester.

Instruction

Project 1B

Week 3 - Situation Analysis

For this project we had to chose an event/campaign that we will carry onto the project 2 and project 3.
I choose 'A Design Film Festival Singapore' as my event and did the situation analysis on it. 

Comments

Post a Comment

Popular posts from this blog

Advance Typography - Final Compilation & Reflection

-
Image
Week 35 - Week 48 Qaezie Ayeman Ramlan (0332981) Advance Typography - Final Compilation & Reflection Instructions Compilation Links Exercises Project 1 - Troublemakers Manifesto Colloquium Project 2 - Troublemakers Manifesto Colloquium Event Collateral Final Project - Design Exploration Typographic System Fig 1.1 Axial Fig 1.2 Radial Fig 1.3 Dialatational Fig 1.4 Random Fig 1.5  Grid Fig 1.6 Modular Fig 1.7 Tarnsitional Fig 1.8 Bilateral Final PDF Compilation: Type & Play (Part 1) Fig 2.1 Letter "F" Fig 2.2 Letter "V" Fig 2.3 Letter "Y" Fig 2.4 Letter "I" Fig 2.5 Final letter 'V' Fig 2.6 Final letter 'F' Fig 2.7 Final letter 'Y' Fig 2.8 Final letter 'I' Fig 2.9 Final letter 'L' Final PDF Compilation : ...
Read more

Digital & Social Media Comms

-
Image
  25/08/20 - 2/12/20 (WEEK 1 - WEEK 15 ) Qaezie Ramlan (0332981) Digital & Social Media Comms Lecture Notes Week 1 This week Mr Asrizal briefed us on what to expect for this module. He also did a lecture on what is analytics. Week 2  Data collection Week 3 Today we're lectured on  Web Analytics 101 and also briefed for our project. We are meant to dissect the current Taylors University wireframes and analyse social media platforms to figure the best method to drive people to Taylors Uni Youtube Channel. How to promote, grow engagement and hype for Taylors. Week 4  Empathy Mapping. We had a lecture on how we can go about filling in the empathy mapping chart. We were introduced on the first of the 4 len's which is: Consumer. In which lies the persona who interacts and participates with the brand. They are our core consumers, people who we are trying to relate to. Persona's are fictional characters, however, their characteristics and details are not and are not...
Read more

Creative Brand Strategy - Final Project (Project 3)

-
Image
  12/10/20 - 04/12/20 (WEEK 8 - WEEK 15) Qaezie Ramlan (0332981) Creative Brand Strategy Project 3 - Final Project Instruction Project 3 Based on Project 1 and 2, students are required to create an e-brand book for the chosen campaign / event branding. Additionally, students are to apply the proposed branding strategy to at least three (3) applications (creativity and relevancy is crucial) as well as produce at least three (3) impression artworks of how the brand strategy will be applied(think customer journey and engagement). Last but not least, you are to create a brand promotional video that is 30 seconds but no longer than one (1) Minute. Week 8 - 12  I started the project with the creation of Adobe Illustrator's main art visuals for the case. I moved on to designing the poster for the event after finalising the main artwork. It took me a while to design and assemble the poster. I have made sure that for the poster, the call to action is clear. Fig 1.1 First Attempt at Key...
Read more