Packaging & Merchandise Design - Final Project

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Week 10 - Week 14 (18/5/20 - 15/6/20)
Qaezie Ayeman Ramlan (0332981)
Packaging & Merchandising Design -
Project 1

Lecture Notes


Lecture Note
Week 10 (15/6/20)

Merchandising & Visual Merchandising




Instructions


Final Project

Promotional Merchandising item and Display

For the final project we were assigned to come up with four merchandise products along with the brand from project 2. Ava and 1 decided to do the following five items:-

1. Tote Bags
2. Water Bottles
3.Glass cups
4. Towels


Mugs
For the glass cups, the colours of the flavours are chosen as the glass cup colour and the brand name was included.

Fig 1.1 Colours

Fig 1.2 Process for glass cups



Fig 1.3 "Almond" cup
Fig 1.4 "Brown Rice" cup
Fig 1.5 "Yellow Pea" cup

Fig 1.6 "Flax Seed" cup


Reusable Bottles
For the reusable bottles, the colours of the flavours are chosen as the bottle colour and the brand name was included.

FIg 1.7 Process for reusable bottle

Fig 1.8 "Flax seed" bottle

Fig 1.9 "Almond" bottle

Fig 1.10 "Yellow pea" bottle

Fig 1.11 "Brown Rice" bottle
Tote Bags
For the tote bags, the colours of the flavours are chosen as the tote bag colour and the brand name was included.




Towels
For the towels, the colours of the flavours are chosen as the towel colour and the brand name was included.






Submission


Feedback


Week 10
Milkyplant, not catchy, sounds weird, have to rework (each person list 5 then discuss with bioscience students). Milk Carton okay 👌🏻, try to design glass bottle and tin can in milk carton shape. Mini milk carton with straw, use paper straw.Main target audience to support the design style : millennials

Week 11
Mr Shamsul chose "milkree" and "Milkry" for the names as it sound catchy. He told us to discuss with the biosciences students and we can proceed with the design f the logo and packaging.

Week 13
Mr Shamsul iked the design and he chose one of the many variations and asked us to stimulate it. Design further more and put n more information.

Week 14
Mr Shamsul asked us to make our design onto a realistic mockup so that we can have a better look of the deign on an actual milk carton. We also have to start working on the merchandise pasrt of the project.

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