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Creative Brand Strategy - Final Project (Project 3)

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  12/10/20 - 04/12/20 (WEEK 8 - WEEK 15) Qaezie Ramlan (0332981) Creative Brand Strategy Project 3 - Final Project Instruction Project 3 Based on Project 1 and 2, students are required to create an e-brand book for the chosen campaign / event branding. Additionally, students are to apply the proposed branding strategy to at least three (3) applications (creativity and relevancy is crucial) as well as produce at least three (3) impression artworks of how the brand strategy will be applied(think customer journey and engagement). Last but not least, you are to create a brand promotional video that is 30 seconds but no longer than one (1) Minute. Week 8 - 12  I started the project with the creation of Adobe Illustrator's main art visuals for the case. I moved on to designing the poster for the event after finalising the main artwork. It took me a while to design and assemble the poster. I have made sure that for the poster, the call to action is clear. Fig 1.1 First Attempt at Key...
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Creative Brand Stratergy - Project 2

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  28/09/20 - 12/10/20 (WEEK 6 - WEEK 8) Qaezie Ramlan (0332981) Creative Brand Strategy Project 1B - Situation Analysis Instruction Project 2 The objective of ideation & positioning is to generate well-founded opportunities that have a good prospect of creating value to the end-market, which matches the brand’s strength and strategy. It is a process that helps you to ask the right questions, get obvious solutions out of your head, discover unexpected innovative areas, create volume/variation and design possibilities. This project is divided into 2 parts 2A : Ideation 2B : Positioning Project 2A Project 2B
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Creative Brand Strategy - Project 1B

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24/08/20 - /09/20 (WEEK 4 - WEEK 5) Qaezie Ramlan (0332981) Creative Brand Strategy Project 1B - Situation Analysis Lecture Notes Week 1 - Briefing It is the first day of physical class, Mr Mike explained to us about the module and read through the MIB. Mr Mike also explained about the projects that we were about to assigned through the semester. Instruction Project 1B Week 3 - Situation Analysis For this project we had to chose an event/campaign that we will carry onto the project 2 and project 3. I choose 'A Design Film Festival Singapore' as my event and did the situation analysis on it. 
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Minor Project

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  27/08/20 - 26/11/20 (WEEK 1 - WEEK 14 ) Qaezie Ramlan (0332981) Minor Project TO BE COMPLETED!!!! DONT MARK YET MIKE! THANK YOU!!!! Instructions Lecture Week 1 - Introduction to Module In this module is a multi disciplinary one, we will be collaborating with the Computing and Business students for the project. Groupings will be determine by Mr.Mike and the other lecturers from different schools so that the group is balanced in-terms of skill set.  We have met with Mr Mike and Dr Edwin regarding our ideas for potential projects in this module. We are briefed in person about the projects and the module. We chose our groups today based on the given projects. And my team members include Yeo Ava, Chew Huang Yuet, Soo Wenyi, Daryl and Izac Low. Week 2  In week two Mr.Mike explained to us about the stages of design Design Thinking. He gave us a case and asked us to judge the situation and answer a questions related to understand that design innovations comes from users ex...
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Design Research Disertation

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  27/08/20 - 26/11/20 (WEEK 1 - WEEK 14 ) Qaezie Ramlan (0332981) Design Research Dissertation TO BE COMPLETED MISS! Lecture Notes Week 1 Preparing For Your Dissertation Instructions   Project 1 Week 2 - Week 6 In the first class we were briefed about the module and what to expect from this module. This module is an advancement from the Design Research Methodology module. Firstly, we focused on the data analysis and discussion section. Before that, we had to create a research matrix to identify the similar themes and keywords from the data collected from the research. We needed columns for the details, literature, and data collected for each keyword / topic. The dissertation should include: Contents 1. Introduction 2. Problem Statement 3. Research Objective 4. Research Question 5. Literature Review 6. Research Methodology 6.1. Visual Analysis 6.2. Survey 7. Collected Primary Data 8. Analysis & Discussion 9. Conclusion 10. Reference List 11. Picture Credit List 12. Appendi...
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Advance Interactive Design

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  26/08/20 - 3/12/20 (WEEK 1 - WEEK 15 ) Qaezie Ramlan (0332981) Digital & Social Media Comms Lecture Notes Week 1 - Briefing Mr Lun briefed us on the module and what to expect from this module. HE also showed some of the senior's work. Week 2 - Tutorial on Adobe Animate Mr Lun gave us a tutorial on how to use Adobe Animate and the basics of the software. He taught us how to create pages, buttons, animate shapes and key in scripts for different functions. Instructions Project 1 Week 1 - Week 4 For this project we were asked to use Adobe Animate to create a prototype UI animation for a service application. For my service app, I've decided to recreate Ikea's App & the interface. Basic requirement : - 5 screens / pages - interface transitions / animations - working button scripting I began my execution by designing the wireframe on Adobe Illustrator. Fig 1.1 Fidelity wireframe on Adobe Illustrator Fig 1.2 Fidelity wireframe on Adobe Illustrator Fig 1.3 Fidelity wirefr...
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Digital & Social Media Comms

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  25/08/20 - 2/12/20 (WEEK 1 - WEEK 15 ) Qaezie Ramlan (0332981) Digital & Social Media Comms Lecture Notes Week 1 This week Mr Asrizal briefed us on what to expect for this module. He also did a lecture on what is analytics. Week 2  Data collection Week 3 Today we're lectured on  Web Analytics 101 and also briefed for our project. We are meant to dissect the current Taylors University wireframes and analyse social media platforms to figure the best method to drive people to Taylors Uni Youtube Channel. How to promote, grow engagement and hype for Taylors. Week 4  Empathy Mapping. We had a lecture on how we can go about filling in the empathy mapping chart. We were introduced on the first of the 4 len's which is: Consumer. In which lies the persona who interacts and participates with the brand. They are our core consumers, people who we are trying to relate to. Persona's are fictional characters, however, their characteristics and details are not and are not...
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